With over 25 years in the beauty industry, Demi Howell is more than just a creative visionary; she’s a leader, mentor, and inspiration to countless women. As the founder of Demi Howell & Co, Demi Howell Beauty, and the creator of the Soft Boss podcast and community, Demi’s mission goes beyond beauty—it’s about empowering women to embrace their individuality and find balance in life and business.

Demi Howell & Co: A Hub for Entrepreneurs and Innovators

Demi Howell & Co is where Demi combines her love for creativity, luxury, and business strategy. Through her flagship program, The Idea Incubator, she helps entrepreneurs bring their visions to life by guiding them through every step of building a brand. Demi is passionate about helping others succeed in business by turning ideas into real, thriving ventures.

She also launched The Style Suite, offering virtual consultations that help people reimagine their personal style and beauty routines. And when brands face challenges, Reputation Rescue helps them bounce back from crises and emerge stronger than ever. For Demi, it’s about more than just business—it’s about helping people feel empowered and confident in all areas of their lives.

Demi Howell Beauty: A Brand That Celebrates Diversity and Empowerment

Demi Howell Beauty, formerly known as Demiere Cosmetics, was born out of Demi’s desire to celebrate diversity and individuality in the beauty world. From the iconic “Girl Bye” lip gloss to top-selling concealers, her brand offers high-quality products that enhance natural beauty and help people feel confident in their own skin.

Like any entrepreneurial journey, Demi faced challenges. A trademark issue forced her to relaunch the brand, but she saw it as an opportunity to reinvent Demi Howell Beauty. Now, she’s preparing for a bigger and better relaunch, with exciting new products on the horizon. Her brand’s success has led to incredible moments, like being the official cosmetics partner for BET’s “106th & Park” and sponsoring an exclusive event during the BET Awards.

Soft Boss: Redefining Leadership for Women

Demi’s commitment to empowering women extends beyond beauty with her Soft Boss podcast and community. Soft Boss is a movement designed to help women in leadership roles balance their feminine and masculine energy. Demi believes that women can be strong, ambitious leaders while still embracing their natural softness.

Through her podcast, Demi creates a space for women to learn, grow, and thrive in a world that often demands they choose between strength and femininity. She teaches women that they can have both—success and balance—without sacrificing their identity.

The WISER Process: A Guide to Sustainable Success

After years of non-stop hustle, Demi realized the importance of balance and well-being in achieving true success. That’s why she created the WISER process, a framework that helps entrepreneurs and leaders move away from the constant grind and find a more peaceful path to success.

WISER stands for What/Why/Who, Integration, Scaling back, Extraction and logic, Resume and self-care. This process helps people get clear on their goals, make decisions with integrity, and prioritize self-care. Demi’s goal is to show others that success doesn’t have to come at the cost of happiness and health—it’s possible to thrive in all areas of life.

Accolades and Recognition

Demi’s journey has been filled with accolades, reflecting her impact and influence. She earned the Top 50 “Better Business Practice Award” from American Salon, placed third nationally and internationally with Style Stars, and had her salon recognized as the top salon in the USA by Ambermag and Mizani. Her work has been featured in major publications like Forbes, Womenpreneur, Geaux Queen, and ATL Wire.

Demi Howell & Co: Where Innovation Meets Business Strategy

At the heart of Demi’s work is Demi Howell & Co, a brand that merges creativity, luxury, and business strategy. Demi has turned her years of experience into a platform for entrepreneurs and individuals looking to elevate their businesses and personal brands.

Through The Idea Incubator, she works closely with aspiring entrepreneurs to turn their dreams into reality, helping them establish strong, successful brands. Her approach is not just about developing a business—it’s about building a brand that is authentic, sustainable, and rooted in purpose.

Another aspect of her business, The Style Suite, is a unique service offering virtual beauty and style consultations. Demi’s expertise in personal styling allows clients to access luxury advice and tailored recommendations that help them feel confident and empowered in their appearance. Additionally, Reputation Rescue offers solutions for individuals and businesses facing public relations crises, turning challenges into opportunities for growth and renewal.

Demi Howell Beauty: A Celebration of Diversity and Individuality

Demi Howell’s passion for beauty is evident in her brand, Demi Howell Beauty. The brand, originally known as Demiere Cosmetics, reflects her dedication to diversity and individuality. Demi Howell Beauty’s mission is to celebrate all forms of beauty, offering products that cater to various skin tones and preferences.

The brand’s iconic products, such as the “Girl Bye” lip gloss and best-selling concealers, are designed to enhance natural beauty, giving customers the confidence to shine in their own skin. Even when faced with a trademark issue that threatened her business, Demi’s resilience led to a successful rebranding. The relaunch of Demi Howell Beauty promises to be even more exciting, with new product releases that stay true to its original ethos of inclusion and empowerment.

One of the brand’s proudest achievements was its role as the official cosmetics brand for BET’s “106th & Park”, a testament to Demi’s influence and the brand’s growing legacy.

The WISER Process: A Guide to Purposeful Success

One of the most transformative aspects of Demi’s work is her creation of the WISER process. After years of working tirelessly to build her career, Demi realized the importance of balance, wellness, and intentionality in achieving sustainable success. This led her to develop a system that encourages entrepreneurs to step away from the constant hustle and focus on finding a more fulfilling path to success.

The WISER process stands for What/Why/Who, Integration, Scaling back, Extraction and logic, Resume and self-care. It’s a holistic approach to entrepreneurship, urging individuals to clarify their goals, make decisions with integrity, and prioritize self-care. Demi’s message through the WISER process is clear: success doesn’t have to come at the cost of your well-being. Her framework helps others thrive both personally and professionally, promoting peace and balance in every area of life.

Demi Howell’s Awards and Recognitions

Demi Howell’s impact on the beauty and business world has not gone unnoticed. She has earned numerous accolades throughout her career, including the Top 50 “Better Business Practice Award” from American Salon. She has also placed third both nationally and internationally with Style Stars, and her salon was recognized as the top salon in the USA by Ambermag and Mizani.

Her work has been featured in prestigious publications such as Forbes, Womenpreneur, Glam Weekly, and ATL Wire. These accomplishments are a testament to her dedication and the mark she has made in her industries.

Looking Ahead: Continuing the Legacy of Empowerment

As Demi Howell continues to expand her businesses and grow her platforms, her focus remains steadfast on empowering others. Whether through Demi Howell & Co, Demi Howell Beauty, the Soft Boss podcast and community, or the WISER process, Demi is dedicated to helping individuals—especially women—achieve their goals while embracing balance and authenticity.

Her journey has been one of resilience, reinvention, and unwavering commitment to her mission. Looking to the future, Demi Howell is excited to continue inspiring others, launching new products through Demi Howell Beauty, and growing her community of empowered women through Soft Boss. Demi’s message is clear: success is about more than just achieving goals; it’s about thriving in every aspect of life while staying true to yourself.

In a world that often glorifies hustle culture, Demi Howell is paving the way for a new kind of success—one that celebrates balance, individuality, and purpose.