When Paulina Boni launched PB Unique, she didn’t just want to sell makeup—she wanted to change the way people experience beauty. What started as a personal passion has become one of the most exciting luxury cosmetics brands to watch, with growing influence across Europe, the Middle East, and now, the U.S.
For Boni, it’s always been about more than just great formulas or sleek packaging (though she certainly delivers both). “I wanted PB Unique to feel like a brand that sees you,” she says. “That speaks to your confidence, your individuality, and your story.”
From Passion to Product
Paulina’s background is in beauty and aesthetics, but she’s also got a sharp business mind. That combination—creative and strategic—has helped her build PB Unique from the ground up. She spent years learning what really works: how ingredients perform, what customers care about, what’s missing in the market.
The result? A brand that feels luxurious, but real. Elegant, but accessible. Every product in the PB Unique line is designed with intention—formulas that perform, textures that feel amazing on the skin, and shades that flatter a wide range of tones.
“Our customers want more than just something that looks good on a shelf,” Boni says. “They want something that feels good on their skin, fits into their lives, and aligns with their values.”
Going Global
PB Unique launched in the UK, but it didn’t stay there for long. Thanks to word of mouth, strategic partnerships, and Paulina’s constant push for excellence, the brand began gaining serious traction in Europe and the Middle East.
Now, she’s turning her focus to the U.S.—a massive market with endless potential.
“It’s not just about expansion for the sake of growth,” she says. “It’s about bringing our message and our products to people who are looking for something different. Something meaningful.”
The American beauty space is crowded, but Boni isn’t trying to compete with everyone else. She’s staying true to what makes PB Unique special: clean, high-performance products, a luxury feel, and a brand identity rooted in confidence and self-expression.
A Voice in the Industry
Beyond her work with PB Unique, Paulina has become a respected figure in the wider business world. She was named one of the 30 Most Influential Business Personalities in the UK, and regularly serves as a juror at top business award shows—where she advocates for innovation, creativity, and especially female leadership.
She doesn’t see these roles as side projects. For her, they’re part of the same mission.
“When you’ve built something from nothing, you know how hard the climb is,” she says. “I want to help other women see what’s possible—not just in beauty, but in business, leadership, and life.”
The PB Unique Philosophy
One thing that sets Boni apart is how deeply she cares about the people buying her products. She talks often about individuality—how beauty should never be about hiding or conforming, but about showing up as your full self.
PB Unique isn’t about chasing trends. It’s about creating tools that help people feel powerful in their own skin. Whether it’s a foundation that blends seamlessly, a lipstick that lifts your mood, or a serum that actually works—there’s a quiet confidence built into everything the brand offers.
“We’re not shouting,” Boni says. “We’re showing up. We’re standing tall. That’s the energy I want PB Unique to carry.”
What’s Next?
The next year is a big one for PB Unique. New markets, new product lines, and more visibility than ever before. But Boni isn’t rushing. She’s thoughtful, measured, and focused on building something that lasts.
“I want people to trust this brand. To know that when they buy from us, they’re getting something special,” she says. “That takes time. It takes care. And that’s exactly how I want to grow.”
More Than Just Beauty
At its core, PB Unique is about more than beauty. It’s about identity, confidence, and self-expression. And Paulina Boni? She’s not just a founder. She’s a builder, a leader, and a quiet force in an industry that’s finally starting to recognize the power of purpose.
