We establish goals for ourselves all the time. We do it with the sense of determination and self assurance believing that there is nothing that can can stand in our way of attaining them. It appears that there is something that can indeed stand in our way. This is the power of focus and self determination

If we see the businesses of the world the one thing in common in them is they are staggeringly focused on owning a a share of peoples brain cells to the point you say one word and you think of that brand or you think of that company an example that come in your mind Heinz, If we think about the best ketchup the first brand come in our mind is Heinz, I we think about the sports car, the best sports car come in our mind is ferrari.

Many peoples start businesses or personal journeys to bring about a change such as losing weight but give up along the route because they are not successful this the outcome of unfocused frame of mind. Most of us believe that our initial dedication will carry us through to the end of our undertaking but we fail to recognize that is is the only spark that puts everything in motion, there will be many difficulties to conquer along the route and only a focused mind can accomplish them.